Case study
Nomad doubled year over year for six straight years—without hiring an army. See how Thoughtly handles 20,000 tenant calls a day, 13,000 outbound sales calls a month, and cut their speed to lead from days to under 60 seconds across all 50 states.
Key Results
Nomad is a prop-tech company operating across all 50 states that guarantees rent to small-time landlords while giving them a fast, efficient platform to rent and manage their properties. They've doubled year over year for six consecutive years. That kind of growth is exciting. It's also brutal on operations.
With thousands of potential customers hitting their platform every month, the phones never stopped ringing. Every unanswered call was a property that didn't get leased and a landlord who didn't get paid. The scale of the problem was straightforward: Nomad needed a way to serve thousands of inbound leads every month without hiring 20 to 30 more people.
Nomad's platform was generating more demand than any human team could absorb. Every month brought more leads, more tenant inquiries, more owner questions. The volume wasn't a spike. It was the new baseline, and it was growing.
Staffing up wasn't the answer. It never is when the underlying demand is compounding.
“It's not sustainable to continue to throw people at problems.”
So the team went looking. They ran a full market evaluation, talked to every major AI voiceAI voiceAn artificially generated, natural-sounding voice produced by a TTS model. Thoughtly supports a library of AI voices and brand-specific cloning. platform, and weighed their options carefully. There were four or five serious players. The decision wasn't close.
It came down to two things: the quality of the platform and the quality of the people behind it. After evaluating every competitor in the space, the choice was clear.
“After talking to all the competitors, the platform that Thoughtly was putting forward, the team behind Thoughtly really set them apart. It made the decision easy.”
Implementation confirmed they'd made the right call. Nomad runs on HubSpot, and Thoughtly plugged in fast. There was no drawn-out onboarding, no months of configuration work. Their first AI agent was live within the month.
Within one month of going live, Nomad's Thoughtly agents were handling volume that no human team could have absorbed. The numbers alone tell part of the story: 20,000 tenant phone calls handled per day, 13,000 outbound sales calls per month, and a sustained surge in booked advisor meetings and tenant showings. More properties activated and more deals closed every single month.
What made it more complex was that Thoughtly wasn't serving a single customer type. Nomad operates with two distinct audiences, property owners and prospective tenants, each with their own questions, objections, and needs. Thoughtly handled both without issue, answering questions, sending follow-up texts, and resolving problems across the board.
Nomad has been on Thoughtly for two years. In that time, they've expanded from coast to coast, covering Hawaii, Alaska, California, and Maine, without a proportional increase in headcount. The growth they were already achieving didn't just continue. It accelerated.
“Without Thoughtly these last two years, we wouldn't have been able to double our business year over year over year. Thoughtly has single-handedly expanded the capability of Nomad.”
That's the promise of AI done right. Not replacing your team. Multiplying what your team can do.
In real estate, the first company to reach a lead wins. A vacant property costs a landlord real money every day it sits empty. Before Thoughtly, Nomad's response times could stretch to a couple of days. Now they're under a minute.
“There's no property manager in the world that can get back to a tenant as fast as we do.”
Nomad's primary success metric is properties activated, how many units actually get leased. That number keeps climbing because Thoughtly gets there first. More speed means more properties rented, every single day.
One of the things that surprised O'Neill most wasn't the call volume. It was how quickly his entire team took ownership of the platform.
Thoughtly's no-code builder meant O'Neill didn't have to rely on developers to expand Nomad's AI footprint. Junior team members started building their own agents. Projects that used to require IT leadership were being scoped and shipped independently.
“It's so easy that I'm bringing more team members in — more significantly junior team members — and they're now leading projects. It's enabled Nomad to scope more agents and make more plans for the future.”
For a company scaling as fast as Nomad, that democratization isn't a nice-to-have. It's a competitive advantage.
O'Neill has thought about this. If all of Nomad's Thoughtly agents went dark tomorrow, the sales team would be buried, support would collapse, and the entire operation across 50 states would grind to a halt. Every unanswered call is a property that doesn't get leased.
“We don't have the manpower to answer all of those calls. And if we don't have the manpower, we are not leasing properties.”
About the author
Will works on growth at Thoughtly — across marketing, content, partnerships, and customer success for the voice AI platform. Most of what he writes comes from working directly with the teams deploying Thoughtly's inbound conversational agents.
