Compliance
Consent management
Consent management records, applies, updates, and revokes a person’s communication permissions across channels, purposes, senders, and systems.
Consent management records, applies, updates, and revokes a person’s communication permissions across channels, purposes, senders, and systems.
What Consent management means
Consent management records, applies, updates, and revokes a person’s communication permissions across channels, purposes, senders, and systems.
Consent changes over time. A person may permit appointment texts but not marketing calls, revoke one category, change contact details, or use a reasonable reply to ask that messages stop. Systems should preserve this detail rather than reduce every state to one yes-or-no field.
How it works
A central record stores the permission basis, channel, purpose, timestamp, source, disclosure, and revocation history. Calling and messaging workflows query that state before acting. Replies, opt-outs, preference changes, and errors update the record and propagate to every connected system.
Practical use cases
Coordinating call and SMS permissions
Stopping related workflows after revocation
Auditing which disclosure supported a communication
Consent management is a state-synchronization problem. If the CRMCRMA CRM is the system used to manage leads, contacts, accounts, opportunities, activity, ownership, and follow-up., messaging platform, dialer, and support system disagree, the most permissive system can create the failure.
Frequently asked questions
Why does Consent management matter?
Consent management is a state-synchronization problem. If the CRM, messaging platform, dialer, and support system disagree, the most permissive system can create the failure.
Should consent and opt-out records be overwritten?
Usually no. Preserve an auditable history of grants, changes, and revocations while exposing the current effective state to operational workflows.
Primary source: The FCC’s consent-revocation order.
Related concepts: consent captureConsent captureConsent capture records the permission a person gave for a specific type of contact, together with evidence of when, where, and how that permission was obtained., opt out, crm syncCRM syncCRM sync keeps selected lead, contact, conversation, outcome, and next-step data aligned between an agent platform and a CRM., suppression listSuppression listA suppression list contains contacts or identifiers that a system must exclude from specified calls, messages, campaigns, or workflows..