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Compliance

TCPA

The TCPA is a US federal law governing certain calls and text messages, including restrictions tied to technology, consent, revocation, identification, and do-not-call protections.

The TCPA is a US federal law governing certain calls and text messages, including restrictions tied to technology, consent, revocation, identification, and do-not-call protections.

What TCPA means

The TCPA is a US federal law governing certain calls and text messages, including restrictions tied to technology, consent, revocation, identification, and do-not-call protections.

TCPA analysis depends on the communication technology, purpose, recipient, number type, consent history, and current FCC rules and court decisions. It is not accurate to treat every business call or text as governed in the same way. State laws and the FTC’s Telemarketing Sales Rule can add separate requirements.

How it works

A compliant operating process classifies the communication, stores the relevant permission and disclosure evidence, applies suppression and timing rules, identifies the sender, processes revocations, and monitors vendors. Qualified counsel should approve the rules and update them as law changes.

Practical use cases

Designing consent records for automated outreach

Honoring revocation across calling and messaging systems

Reviewing technology and audience before launching a campaign

Do not reduce TCPA compliance to a checkbox inside a dialer. The source of the record, exact message, technology, vendor chain, and response handling all matter.

Frequently asked questions

Why does TCPA matter?

Do not reduce TCPA compliance to a checkbox inside a dialer. The source of the record, exact message, technology, vendor chain, and response handling all matter.

Does inbound lead consent permit any follow-up?

No blanket rule applies. The disclosure, affirmative action, sender, purpose, channel, technology, timing, and any later revocation determine what the business may rely on.

Primary source: The FCC’s consent-revocation order.

Related concepts: consent captureConsent captureConsent capture records the permission a person gave for a specific type of contact, together with evidence of when, where, and how that permission was obtained., opt out, dnc, quiet hoursQuiet hoursQuiet hours are time windows when an outbound call or message should not be sent under applicable law, customer preference, or business policy..

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