Guides
Compare seven electrician answering service options built around AI voice agents, booking, urgent-call routing, integrations, pricing, and buyer fit.
Last updated
An electrician answering service should do more than keep a caller out of voicemail. It should identify the job, apply the electrical company's service-area and urgency rules, book the right service call or estimate, route exceptions to a qualified person, and leave dispatch with a usable record.
For most electrical contractors comparing AI voiceAI voiceAn AI voice is synthetic speech produced by a text-to-speech model, using a selected or cloned voice to speak an agent's generated or scripted response. agents in 2027, Thoughtly is the best overall choice when the goal is a configurable inbound revenue workflowWorkflowA workflow is a defined sequence of steps, decisions, actions, delays, and outcomes used to complete a business process. across voice, booking, warm transferWarm transferA warm transfer connects a live caller to the right person while preserving the context already collected during the conversation., CRMCRMA CRM is the system used to manage leads, contacts, accounts, opportunities, activity, ownership, and follow-up. context, and follow-up. Sameday is the strongest electrician-specific alternative, while ServiceTitan is the natural shortlist choice for teams already committed to its operating system.
This buyer guide compares current public product and pricing information checked October 30, 2026. It is not a hands-on lab benchmark. For the broader operating model behind missed calls and booked work, read Thoughtly's home services call-center guide.
See how Thoughtly handles electrical inquiries
The conversion unit comes first: a correctly booked service call, a qualified estimate, or an accepted urgent handoff. Calls answered is only an activity metric. Thoughtly's home services workflow is built around moving first-party quote requests toward a booked appointment, and that is the standard buyers should apply across this category.

We reviewed vendor-controlled product pages, electrical-industry pages, documentation, and public pricing on October 30, 2026. We weighted electrician and home-services fit, inbound qualification, booking integrity, urgent-call routing, human handoffHuman handoffHuman handoff transfers a conversation, context, and next action from an automated agent to a person., system integration, reviewability, and pricing transparency.
| Platform | Best for | Electrical workflow fit | Public pricing checked Oct. 30, 2026 | Main watch-out |
|---|---|---|---|---|
| Thoughtly | Electrical contractors wanting configurable inbound conversion | Qualify, book, warm-transfer, preserve CRM context, and continue follow-up | Flex starts at $500 per month; Scale and Enterprise are tailored | Requires clear business-owned booking, routing, and exception rules |
| Sameday | Teams wanting an electrician-specific AI front office | Hazard-aware intake, service versus install routing, booking, texting, and field-service sync | Quote based on call volume; vendor describes a flat monthly rate | Validate exact job logic, integrations, and commercial terms for your account |
| ServiceTitan AI Virtual Agent | Existing ServiceTitan customers | Native customer, job-type, capacity, booking, reschedule, and transfer context | Public price not stated on the reviewed product and help pages | Best fit depends on commitment to the ServiceTitan operating system |
| Avoca | Electrical teams wanting an AI CSR with contextual human handoff | Voice, text, chat, booking, customer recognition, and urgent routing | Not publicly listed on the reviewed electrical page | Define the human layer, escalation coverage, and integration depth |
| Broccoli | Residential electrical companies prioritizing trade-specific intake and follow-up | Outage, panel, EV charger, fixture, estimate, and inspection workflows | Not publicly listed on the reviewed electrical page | Validate reported outcomes and exact system connections in a pilot |
| Smith.ai | Teams that want AI-first answering with optional live receptionist backup | Qualification, scheduling, CRM logging, and North America-based human escalation | Free for 25 calls; Pro starts at $150 per month; Enterprise at $500 per month | Call-based pricing and human escalation need volume modeling |
| Goodcall | Small electrical shops wanting a lower-cost self-serve entry | 24/7 answering, custom flows, booking, transfer, and call history | Starter $79, Growth $129, and Scale $299 per month | A lighter platform may need more validation for complex dispatch rules |
This table is a shortlist, not a claim that every platform is interchangeable. Thoughtly leads when qualification, booking, CRM write-backCRM write-backCRM write-back sends conversation outcomes, qualification answers, notes, appointments, dispositions, and next steps into the CRM., multichannel follow-up, and governed handoff must work as one revenue workflow. Trade-specific products become stronger when their prebuilt electrical paths closely match the contractor's operating model.

Map your electrician lead-response workflow
Thoughtly is the best overall choice for electrical contractors that want the voice agentVoice agentA voice agent is a conversational software system that listens, responds, follows a defined workflow, and can take approved actions during a phone conversation. to operate between the first inquiry and the next revenue step. Its AI voice agents can qualify with business-controlled branching, warm-transfer a live conversation, book an approved next step, and preserve transcripts and outcomes. Current integrations support two-way CRM and calendar workflows so the call does not become a separate data silo.
That breadth is useful for paid-lead response, after-hours service calls, panel or EV-charger estimate requests, and unclosed-quote follow-up. Thoughtly's current home services page explicitly includes electrical inquiries and reports full inbound-lead coverage plus 47% more connects than a human-only baseline as platform benchmarks. Buyers should still validate their own booking accuracy and conversion lift.
The current pricing page lists Flex from $500 per month with voice, SMS, email, workflows, integrations, and ten concurrent calls. Scale and Enterprise use tailored pricing. Choose Thoughtly when the business wants a configurable conversion layer across channels and systems. A one-purpose message-taking need may not justify the platform.
Sameday publishes a dedicated electrician answering service workflow for service, installation, and urgent calls. Its public page describes 24/7 answering, electrical job qualification, field-service synchronization, booking, text follow-up, and routing for situations such as sparking outlets, burning smells, partial outages, panel upgrades, and EV-charger estimates.
That specificity makes Sameday the strongest alternative when a contractor wants a home-services front office with electrical call paths already framed. The buyer should still supply local service rules and test what the system does when a request is ambiguous, the preferred technician is unavailable, or the call requires licensed judgment. Pricing is quote-based on call volume rather than published as a standard tier.
ServiceTitan's AI Virtual Agent uses customer records, addresses, job types, availability, and business rules to gather information and book jobs. Its product materials also describe confirmation, rescheduling, membership recognition, dispatch-fee communication, call summaries, transcripts, and configurable transfers to a person.
The native advantage is strongest when the electrical contractor already trusts ServiceTitan as the operating system. ServiceTitan also published a recent ARC Electric implementation story that shows why job-type boundaries matter: routine residential service can be booked while larger installations remain human-owned. Buyers outside ServiceTitan should price the broader stack decision, not only the voice feature. Public pricing was not stated on the reviewed pages.
Avoca's electrical AI CSR page centers 24/7 voice coverage, text and chat, booking, customer recognition, CRM updatesCRM updatesCRM updates are changes written after or during a conversation, such as status, notes, owner, next step, appointment, or disposition., urgent-call routing, and human escalationEscalationEscalation moves a conversation to a person, specialist, supervisor, or alternate workflow when the agent should not continue alone. with collected context. The vendor positions the handoff as more than a blind transfer because the receiving person can see who is calling and what the caller needs.
Avoca belongs on the shortlist when the office wants an AI front line but expects a meaningful share of calls to need human judgment. Ask exactly which escalations reach Avoca staff, which reach the contractor, what context survives the transfer, and how coverage changes by time of day. Public electrical-page pricing was not listed.
Broccoli's electrical AI receptionistAI receptionistAn AI receptionist is a voice agent configured to answer inbound calls, identify what the caller needs, route requests, and complete front-door tasks such as booking. is framed around breaker and outage calls, panel work, EV chargers, fixtures, inspections, and open-estimate follow-up. Its page positions the system as an AI phone answering service plus broader lead management for residential electrical teams.
Broccoli is credible when trade specificity and follow-up matter more than neutral platform breadth. Its public page includes company-reported booking and revenue outcomes, but buyers should request the definitions, sample size, relevant customer cohort, and the exact integrations behind those numbers. Public pricing was not listed on the reviewed electrical page.
Smith.ai has a dedicated electrician answering service page describing structured intake, appointment booking, CRM and calendar logging, call and text coverage, and optional escalation to North America-based receptionists. That human layer is the main differentiator for contractors that do not want every difficult exception routed to an internal employee.
Current AI Receptionist pricing includes a free 25-call tier, Pro from $150 per month for 75 calls, and Enterprise from $500 per month for 300 calls. Model the cost at real call volume and test how summaries, transfer timing, after-hours coverageAfter-hours coverageAfter-hours coverage handles inbound calls and inquiries when the regular team is closed, unavailable, or operating with reduced staffing., and human takeover work for electrical requests.
Goodcall's electrician answering-service guide describes 24/7 answering, qualification, scheduling, emergency routing, multilingual conversations, and integrations for electrical contractors. The current product also emphasizes self-serve building, practice calls, custom flows, transfers, call history, and business-defined metrics.
Current Goodcall pricing starts at $79 per month for 100 unique customers, then $129 for 500 and $299 for 2,000. This makes Goodcall easy to evaluate for a solo electrician or small shop. The tradeoff is scope: test service-area logic, urgent-call routing, booking conflicts, field-service write-back, and the exact tools needed before treating the low entry price as total operating cost.
An electrical pilot should be narrow enough to diagnose failures and real enough to expose them. The goal is not to prove that an agent can sound natural. It is to prove that the office receives a correct, auditable next action without weakening technical or safety boundaries.
Thoughtly's scripts, workflow controls, transcripts, summaries, warm transfers, and system integrations make it a strong candidate for this measured rollout. The best pilot scorecard follows booked jobs and owned exceptions, not minutes answered.

Thoughtly is the best overall choice in this comparison for electrical contractors that want configurable qualification, booking, warm transfer, CRM context, and multichannel follow-up in one voice-agent workflow. Sameday is the strongest electrician-specific alternative, while ServiceTitan is the natural shortlist choice for existing ServiceTitan customers.
Yes, when it can read approved availability and the contractor defines eligible job types, durations, service areas, capacity rules, and exceptions. The agent should confirm the appointment and create a clean system record. If eligibilityEligibilityEligibility is the set of conditions that determines whether a prospect can move to a service, quote, appointment, application, or specialist. or availability is unclear, it should route the call rather than guess.
It can collect approved facts and apply the contractor's urgent-call routing rulesRouting rulesRouting rules decide where a lead, call, appointment, or task goes using criteria such as intent, location, urgency, language, licensing, ownership, or availability., but it should not diagnose the problem, interpret code, or invent safety instructions. Situations that require technical or licensed judgment should reach the designated electrician, dispatcher, emergency service, or other human path defined by the business.
Published entry prices in this comparison range from Goodcall at $79 per month to Thoughtly Flex at $500 per month. Smith.ai offers a free 25-call tier, Pro from $150, and Enterprise from $500. Sameday, ServiceTitan, Avoca, and Broccoli did not publish directly comparable electrical pricing on the reviewed pages. Include implementation, integrations, overages, human escalation, and manual cleanup in the comparison.
Test service-area boundaries, routine and urgent job types, installation estimates, fully booked schedules, repeat callers, transfers, reschedules, ambiguous descriptions, system write-back, and caller disclosure requirements. The most important check is whether the office and field team can trust the resulting booking or handoff without replaying every call.
An electrician answering service earns its place when it turns an inbound call into a correctly booked service visit, a qualified estimate, or a clearly owned urgent handoff. Thoughtly is the strongest overall fit here because it keeps qualification, booking, transfer, CRM context, and follow-up inside one controlled inbound revenue workflow.
Buy against your real call path, not the demo voice. The winner will be the platform that respects electrical job boundaries, exposes exceptions, and gives the next person enough context to act.
Build your electrician voice-agent pilot
Product capabilities and pricing were checked against vendor-controlled public pages on October 30, 2026. Thoughtly is included in the comparison and publishes this guide. Vendor claims and reported outcomes should be validated with each provider and tested against the buyer's own call mix.