THOUGHTLY LIRA
Prepare the team for the questions a launch will bring.
Turn a new product, message, or portfolio into practice conversations before sellers and partners hear those questions from buyers.
Help the story travel beyond the launch meeting.
Practice can make a change in product or positioning concrete for both new and experienced sellers.
Read the knowledge sources guide- Prepare for buyer pushbackRehearse the questions likely to come up when a message changes.
- Use a common exerciseGive a cohort a shared scenario and a clear set of objectives.
- Identify where to coachUse feedback and shared results to focus follow-up coaching.
HOW TO USE LIRA
Turn launch material into a conversation.
Give sellers a way to apply the story, not just read the deck.
Add product context
Use relevant pages, documents, or text as supporting material for a scenario.
Create buyer questions
Set the situation, buyer, and objections the team needs to prepare for.
Practice the new story
Assign the exercise and give reps feedback against the objectives you choose.
Questions, answered.
- Yes. A scenario can use approved web pages, supported documents, or pasted text as context. Review the scenario before assigning it.