Industry insights
Five9 is a mature enterprise contact center platform with strong outbound dialing and Salesforce integration. But for revenue teams focused on inbound lead conversion, its per-seat pricing, contact-center-first architecture, and implementation burden may be the wrong fit. Here's an honest assessment.
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Five9 is one of the most established names in cloud contact center technology. Founded in 2001 and headquartered in San Ramon, California, the platform powers more than 3,000 organizations worldwide, including Alaska Airlines, Central Bank, and Exact Sciences. It processes roughly 14 billion call minutes annually and has built its reputation on outbound dialing depth, enterprise-grade compliance, and deep Salesforce integration.
But Five9 is a contact center platform, not a lead conversion platform. If your team's primary job is working inbound leads — calling, texting, and emailing every form-fill until someone is ready to talk — Five9's CCaaS architecture, per-seat pricing model, and contact-center-first workflowWorkflowAn automated, multi-step process — usually triggered by an event (form fill, new lead) and orchestrating one or more voice / SMS / email actions. design can impose operational overhead that RevOps teams don't need. This review breaks down where Five9 excels, where it falls short for revenue teams, and how it compares to AI-native inbound lead conversionInbound lead conversionThe process of turning opted-in inquiries, form fills, calls, and quote requests into qualified conversations, appointments, or transfers. platforms like Thoughtly.
| Field | Details |
|---|---|
| Founded | 2001 |
| Headquarters | San Ramon, California |
| Customers | 3,000+ organizations worldwide |
| G2 rating | 4.1/5 (618 reviews) |
| GetVoIP rating | 4.3/5 (39 reviews) |
| Pricing model | Per concurrent user/month, 50-seat minimum |
| Starting price | $119/user/month (Digital), $159/user/month (Core voice) |
| Contract | 36-month standard |
| Compliance | PCI DSS Level 1, HIPAA, SOC 2 |
| Best for | Enterprise contact centers with 100+ agents |
Five9's predictive, progressive, and power dialers are among the most mature in the CCaaS market. For high-volume outbound programs — collections, sales outreach, enrollment campaigns — the dialing engine handles thousands of concurrent calls with sophisticated list management, compliance filters, and skill-based routing. Reviewers on G2 consistently praise the outbound tooling as a core strength, and the platform's 14 billion annual call minutes reflect real production scale.
Five9's AppExchange presence and Service Cloud Voice integration are genuine differentiators. Click-to-call, automatic activity logging, and screen pops work natively within Salesforce, which matters for organizations already invested in Service Cloud as their system of recordSystem of recordThe authoritative system where customer, lead, policy, loan, appointment, or account data is stored and updated.. The integration supports Bring Your Own Telephony (BYOT) architectures, giving enterprises flexibility in how they connect telephony to CRMCRMThe system of record for leads, contacts, deals, and activity. Thoughtly reads from and writes to your CRM continuously. workflows.
Quality management, workforce management, speech analytics, and coaching tools are built into the platform (though several are paid add-ons). Supervisors get wallboards, live monitoring, whisper/barge, and coaching within a unified admin console. For contact center operations teams managing hundreds of agents across multiple regions, this toolset is well-proven and feature-complete compared to newer entrants.
Five9 holds PCI DSS Level 1, HIPAAHIPAAThe US health privacy law that governs protected health information. Healthcare voice and SMS workflows must handle PHI with appropriate safeguards., and SOC 2 certifications, with geographic redundancy and a public status portal for uptime monitoring. For regulated industries like healthcare, financial services, and insurance, the compliance documentation is audit-ready and well-established. The platform also supports Secure Payment Capture to keep card data out of recordings and off agent desktops.
Five9 was built for contact center operations: queue management, agent desktops, IVRIVRInteractive Voice Response — a phone menu system that routes callers using keypad or spoken inputs. AI agents often replace or augment rigid IVR trees., ACD, and workforce optimization. That architecture makes sense when you're running a 200-seat customer service operation. But when your team's job is converting inbound leads — calling every form-fill within 60 seconds, following up by SMS and email, booking meetings, and writing results back to CRM — a full CCaaS stack is heavyweight infrastructure for a revenue workflow. Teams end up paying for and configuring contact center capabilities they don't use, while still needing separate tools for lead conversion orchestration.
Five9's pricing starts at $119/user/month for Digital and $159/user/month for Core voice, with a 50-seat minimum on all plans. Higher tiers (Plus, Pro, Enterprise) require custom quotes. CRM integrations, AI capabilities, workforce management, quality assurance, SMS, and advanced analytics are paid add-ons. A recurring theme in G2 and Trustpilot reviews is billing disputes and unexpected costs when scope grows beyond the initial contract. A securities fraud class action lawsuit alleged misleading statements about financial performance, and Trustpilot reviewers cite disputed coverages, cancellation challenges, and unclear add-on terms. Buyers should verify exactly what's included vs. what triggers additional fees before signing a 36-month contract.
Five9 is still transitioning from Java-based admin tools to a web-based console. G2 reviewers flag a dated UI in some areas, the need to navigate multiple consoles, and a steeper learning curve than newer cloud platforms. Implementation typically requires experienced admins or professional services, especially for IVR design, skills configuration, and CRM syncCRM syncCRM sync is the two-way flow of lead records, conversation notes, outcomes, and next steps between an AI agent platform and a CRM so human teams inherit current pipeline instead of manual updates.. For teams without dedicated IT or contact center operations staff, the setup complexity is a real barrier. SMBs in particular may find the initial configuration time-intensive.
Five9 supports voice, chat, email, and SMS, but these channels are managed as contact center channels — not as a unified lead conversion sequence where the same agent calls, texts, emails, and books meetings autonomously. Reviewers note that SMS workflows have unclear retention policies and slow performance. The platform doesn't natively orchestrate the speed-to-lead cadence (call in 10 seconds, pivot to SMS if no answer, follow up by email, book meeting, write back to CRM) that revenue teams need. Building that workflow in Five9 requires custom integration work and additional tools.
While many reviewers report stable calling at scale, a consistent minority of G2 and Trustpilot reviews cite distorted audio, dropped calls, and softphone instability — particularly in remote setups. One GetVoIP reviewer rated Five9 2.7/5, citing audio quality issues where customers couldn't hear the agent and the web GUI lost connection with the softphone agent without notification. Another 2-star reviewer called the platform unreliable with very poor sound quality. While these may represent edge cases rather than systemic problems, they're worth validating during evaluation, especially for remote-agent deployments.
Five9 publishes five bundle tiers, all with a 50-seat minimum and 36-month standard contracts:
For a 50-agent contact center on Core, the base cost is $7,950/month — but the total investment will be higher once you add CRM integrations, AI tools, workforce management, and usage overages. Per concurrent user pricing means you're paying for seat capacity whether agents are working leads or not. Compare this to per-minute pricing models (like Thoughtly), where you pay for actual conversation time rather than idle seat capacity.
Five9 is the right choice for established contact center operations running 100+ agents with dedicated IT and admin support. If your primary use case is customer service, technical support, collections at scale, or blended inbound/outbound contact center work — and you need workforce management, quality assurance, speech analytics, and deep Salesforce Service Cloud integration — Five9 is a proven, enterprise-grade platform with 20+ years of operational maturity.
Organizations already invested in the Salesforce/AppExchange ecosystem, with existing contact center infrastructure and a team of supervisors who need wallboards, coaching tools, and multi-region redundancy, will find Five9's toolset familiar and capable.
If your team's primary job is converting inbound leads — not running a contact center — Five9's architecture and pricing model are likely overbuilt for your needs. Revenue teams that need to call every form-fill within 60 seconds, follow up by SMS and email, qualify interest, book meetings, and sync results to CRM without managing a full CCaaS stack should evaluate AI-native lead conversion platforms instead.
Teams with fewer than 50 agents, limited IT resources, or budgets that can't absorb per-seat pricing with add-on sprawl should also look at alternatives. The 50-seat minimum and 36-month contract create a high commitment floor that may not make sense for mid-market revenue teams.
If Five9's contact-center-first architecture doesn't fit your revenue workflow, these alternatives are worth evaluating:
Thoughtly is an AI-native inbound lead conversion platform, not a contact center. AI agents call every lead within seconds of form submission, follow up by SMS and email, qualify interest, book meetings, and write results directly to Salesforce, HubSpot, or Pipedrive. Pricing is per-minute — you pay for conversation time, not idle seat capacity. With sub-60-second speed-to-lead, same-agent channel continuity (the agent that called is the same one texting and emailing), and native CRM write-backCRM write-backUpdating the CRM after an interaction with call outcomes, transcripts, qualification answers, notes, appointments, dispositions, and next-step fields., Thoughtly is built for RevOps teams that need 100% lead coverage without deploying a CCaaS stack. SOC 2 Type II, HIPAA, and GDPR certified. Best for mid-market and enterprise teams in insurance, mortgage, real estate, education, healthcare, and financial services who get 500+ inbound leads/month and want to convert the bottom 90% their human team can't reach.
Talkdesk is a cloud contact center platform with a more modern UI and faster implementation than Five9. It offers strong Salesforce integration, AI-powered routing, and a marketplace of integrations. G2 rating: 4.5/5. Better suited for teams that want a contact center platform with a better user experience than Five9, but still a CCaaS architecture. Pricing starts around $75/user/month with more transparent add-on structure.
Genesys Cloud CX is an enterprise-grade CCaaS platform with strong AI capabilities, omnichannelOmnichannelA coordinated customer journey across channels such as voice, SMS, email, web forms, and CRM tasks, where context carries across each interaction. routing, and workforce engagement management. It competes directly with Five9 at the enterprise tier. G2 rating: 4.5/5. Best for large organizations that need deep PBX integration, BYOC support, and a composable architecture. Like Five9, it's a contact center platform — not a lead conversion tool.
Dialpad offers AI-powered voice, messaging, and video with a more SMB-friendly entry point than Five9. Its AI Coach and Voice Intelligence features provide real-time guidance for agents. G2 rating: 4.5/5. Better for smaller teams that want unified communications plus contact center without the enterprise implementation burden. No 50-seat minimum.
Five9's 50-seat minimum and per-seat pricing make it difficult to justify for small teams. If you have fewer than 50 agents or are primarily focused on lead conversion rather than contact center operations, alternatives with per-minute pricing or lower seat minimums will likely be more cost-effective.
Yes. Five9 Voice AI Agents (announced in 2026) use an orchestrator-and-sub-agent architecture to handle multi-step requests. The platform offers conversational AIConversational AIAI designed to understand and respond through natural conversation, including voice agents, chat agents, and other language-based interfaces., sentiment detection, and agent assist. However, these AI agents are designed for contact center self-service and deflection — not for autonomous lead conversion workflows that include calling, SMS follow-upSMS follow-upSMS follow-up is the use of compliant two-way text messages to continue a lead conversation after a form fill, missed call, voicemail, or prior interaction., email nurturing, and CRM write-back as a single sequence.
Five9 charges per concurrent user per month ($119–$159+), with a 50-seat minimum and add-on costs for AI, CRM integrations, workforce management, and SMS. Thoughtly charges per minute of conversation time, with no seat minimum. For a team of 10 agents working inbound leads, Five9's base cost would be at least $1,590/month (if the 50-seat minimum were waived) — plus add-ons. Thoughtly's per-minute model means you pay for actual conversations, not idle capacity.
Based on G2 (618 reviews, 4.1/5), Trustpilot, and GetVoIP data, recurring complaints include: billing disputes and unexpected add-on costs, dated admin UI and multi-console navigation, audio quality and softphone instability in remote setups, slow SMS workflow performance, complex implementation requiring professional services, and 36-month contract lock-in. The 5% of G2 reviews rated 1-2 stars most commonly cite reliability, pricing transparency, and support responsiveness issues.
Five9 can technically handle inbound calls and route them to agents. But lead conversion — the workflow of calling every form-fill within 60 seconds, pivoting to SMS when the call is missed, following up by email, qualifying the lead, booking a meeting, and syncing everything to CRM — requires custom integration work that Five9 doesn't provide out of the box. Teams that need this workflow typically add separate tools for lead cadence management, SMS automation, and CRM orchestration on top of Five9's contact center infrastructure.
Five9 official website: five9.com
Five9 pricing page: five9.com/products/pricing
Five9 Voice AI Agents: five9.com/products/capabilities/ai-agents
Five9 G2 reviews (618 reviews, 4.1/5): g2.com
Five9 Trustpilot reviews: trustpilot.com
Five9 reviews analysis (Nextiva): nextiva.com/blog/five9-reviews
Five9 pricing breakdown (Platform28): platform28.com/blog/five9-pricing-breakdown
Five9 pricing guide (Quo): quo.com/blog/five9-pricing
GetVoIP Five9 reviews (39 reviews, 4.3/5): getvoip.com/reviews/five9
Thoughtly vs Five9 comparison: thoughtly.com/blog/thoughtly-vs-five9-comparison
Best Five9 alternatives for AI contact centers: thoughtly.com/blog/best-five9-alternatives-ai-contact-centers
Thoughtly homepage: thoughtly.com
